Sportsbet.io

Objective:

Gain cultural relevance in Nigeria’s grassroots betting community and convert
engagement into First-Time Deposits (FTDs).

Strategy:

Integrate Sportsbet.io into punter culture instead of running blind ads. We embedded the brand across media, events, and merchandise.

Execution:

  • Podcast Season 2 Sponsorship – “Powered by Sportsbet.io” across all episodes. Host Mentions & Odds Segments – Weekly betting conversations centered around their markets.
  • Punters Hangout & VIP EventS – Branded activation with on-site registration desks.
  • Custom Swag Production – Jerseys, hats, hoodies given to top bettors & influencers.

 

Results

  • 18% On-site Signup-to-FTD Conversion at Event
  •  120K+ Podcast Impressions across Season 2
  • 3M+ Total Social Reach via influencer reshares
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