Whale.io
Objective:
Sustain daily visibility and build credibility among punter communities.
Strategy:
Convert Whale.io from a “banner ad brand” into a trusted, always-present voice inside punter culture through influencer waves and trending code sponsorships.
Execution:
- 2-Year Always-On Influencer Campaign across TikTok, Twitter, and Telegram.
- Trending Codes Sponsorship – Whale.io logo and betcode featured on daily slips
- Forum Presence – Continuous shill-style mentions inside bettor group chats and threads on Telegram and on their website.
- Targeted Drop Bursts – Derby days, Champions League nights, and World Cup runs leveraged for momentum surges.
Results
- 500K+ Monthly Impressions via Influencer Content
- 8-12% Avg. Conversion on Code Mentions
- Became one of the most recognised crypto betting brands in local punter circles
