Winit
Objective:
Launch a brand from scratch - with no name, no identity, no positioning.
Strategy:
Handle full brand creation & go-to-market strategy - not just marketing, but concept to execution.
Execution:
- 2-Year Always-On Influencer Campaign across TikTok, Twitter, and Telegram.
- Trending Codes Sponsorship – Whale.io logo and betcode featured on daily slips
- Forum Presence – Continuous shill-style mentions inside bettor group chats and threads on Telegram and on their website.
- Targeted Drop Bursts – Derby days, Champions League nights, and World Cup runs leveraged for momentum surges.
Results
- 500K+ Monthly Impressions via Influencer Content
- 8-12% Avg. Conversion on Code Mentions
- Became one of the most recognised crypto betting brands in local punter circles
